How to Write

A mission statement is an important part of any organization. That is because it is in the mission statement where its identity and its goals can be found. In other words, it shows what the company is and what it is about in a few short sentences.

Without a mission statement, the organization will float aimlessly without knowing its real purpose. Also, its customers won’t have any idea what it exactly sells or offers.

If you plan on putting up an organization, it is therefore important that you formulate a mission statement along with your business plan before you get any ball rolling. But just how do you write a mission statement? The list below will serve as your guide.

• The mission statement should be written in a clear and concise way. By doing so, it is able to get the message across to anyone almost immediately. It should therefore be free of jargon or any other technical term that only people with specialized skills could understand. Take for example Disney’s mission statement which is, “to make people happy.” Now, it couldn’t get much simpler than that.
• When writing a mission statement, think of a theme which will help define your organization. If your organization is service-oriented, think of how you will provide the most excellent service there is. Having a theme in mind helps give a focus to your writing of the statement.
• It is also important that you are familiar with how your organization works. This is also a key to creating a mission statement that will truly represent your organization. That way, your employees and even the customers would be able to find a real connection between the organization and themselves.
• Writing a mission statement is a serious business no matter the size of the organization. Therefore, invest time in writing one. If you are able to create one today, let it sit for a day or so and determine if it’s already good enough. Chances are that you would want to revise a lot of elements there.

 How to Write a Mission Statement

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